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Who we are

Every game matters. Every story deserves to be told.

Prep Sports Central is a sports media company — and a national network of the people who cover the games that matter to their communities.

Our story

Built by people who love local sports

Prep Sports Central started with a simple belief: every game matters, every player has a story, and every community deserves quality sports journalism — not just the handful of programs that make the national highlight reel.

What began as coverage of local prep games has grown into a four-platform ecosystem and a credentialed media network — now spanning high school, college, and pro athletics. The coverage that was once reserved for the biggest programs is available to every team, in every town, on the same platform.

We are a FLOWW Media company. The people who publish here are credentialed, they show up at the venue, and their names are on the work.

Our mission

Give athletes at every level the coverage they deserve. Every game matters, every player has a story, and every community deserves real sports journalism.

Our purpose

Build the nation's largest network of credentialed sports media — changing how these games get covered with professional standards, modern tools, and genuine passion behind every story.

What we do

Coverage, tools, and a network

01

Cover the games

News, photography, and features across high school, college, and pro sports — published to the fans, families, and communities who actually follow these teams.

02

Equip the creators

A professional toolkit — credentialing, portfolios, galleries, team management — so a sideline photographer can operate like a newsroom without building one.

03

Grow the network

Photographers, videographers, writers, and media outlets, all working to one editorial standard under one trusted brand.

Leadership

The team behind PSC

A team built from careers in sports journalism, media technology, and brand development — united by a belief that every game deserves to be covered.

Cody Smithies

Cody Smithies

Founder/CEO

As the Founder and CEO of Prep Sports Central, I’m driven by a vision to create a platform that highlights athletes and tells stories that deserve to be seen and heard. With a passion for leadership, innovation, and media, I focus on building a strong foundation for PSC while guiding its growth into a respected and impactful presence in the sports world.

Alejandro Bustos

Alejandro Bustos

Executive Director

As the Executive Director for Prep Sports Central, I’m committed to leading the vision and growth of PSC as a trusted sports media platform. With a focus on leadership, strategy, and innovation, I work to guide our team in delivering high quality coverage while building strong relationships within the sports community and expanding the overall reach and impact of our brand.

Tyrone West

Tyrone West

Marketing Director

As the Marketing Director for Prep Sports Central, I’m excited to help grow PSC as a leading sports media publication. With a background in storytelling, photography, and creative media, I focus on strengthening brand presence while delivering impactful coverage of both youth and professional athletics.

Noah Kissinger

Noah Kissinger

Content Director

Content Director at PSC, leading creative strategy and production across video, photo, and digital platforms. He specializes in cinematic storytelling and brand-driven content designed to connect, perform, and stand out.

Join the network

There's a place for everyone covering the game

Photographers, freelancers, media outlets, and partners — the PSC ecosystem has a program for the work you already do.